An initiative to encourage young adults to read through the sectioning of the stories into ‘bite-sized’ ten, twenty, or thirty minute sections. The books are sold as themed sets, with the sections increasing in length as the reader grows more accustomed to reading. An Instagram page was also created to create interest in the initiative.
Tabs were designed for easy access, also following the ‘bite-sized’ theme with bite marks taken out of them.
The attention to detail is reflected in the editorial design; the penguin starting off the chapter reflects whatever’s happening at that point in time of the story, and footer symbols are also reflective of the story itself.
Illustrated Instagram feed, illustrating quotes from books. Each row follows a different theme of books, namely, Classics, Coming-of-Age, Thriller and Dystopian.
The Instagram posts are accompanied by stories, named "Stories on Stories". The stories are posted alongside the posts on the feed, illustrating the opening lines of the respective book. The posts and stories work together to create curiosity about the book in question.
